On my way!

ULTRASON MUSIQUE

Branding

Cultural club based in Lyon, France, that promotes musicians and beginners in the area.

Introduction

The Organization

Ultrason Musique is a cultural club based in Lyon, FRANCE, that produces and promotes musicians from the area.
It was created by musicians who wanted to boost the "smaller" musical scene of Lyon and give more opportunities to musicians who wouldn't know where to start. They offer advice, expertise, opportunities and equipment to practise and/or tape their creations.

The Image

The name is obviously a reminder of sound, but the fact that "Ultrason" is singular is not innocent. It shows a goal of unity, one impulse that spread wider and wider. So it became important to me to also show that the club was the focal point, the centre of this wave, this core of a bigger story.
The image of an echo and a wave came quickly, and with it, the resemblance to a vinyl. But what would be the centre of it?

Description

I looked for several musical symbols, and the client really liked "Dal Segno" 𝄋, an S-like symbol with a slash crossing it and two dots on each side. This symbol marks either the beginning and/or the end of a section of a partition and the repetition of said section. It marks a loop, a cycle, a new impulse.

With that, and the stacking lines in a circle, I thought of musical staves, so I designed our Segno with 3 slashes instead of 1, which led me to create a font with triple lines as part of the letter.

Behind the text and the waves/lines of a disc, the gradient gives the logo a more "vinyl" look.

ultrason association culturelle musique charity community culture music branding print web del-ightful delphine morichon illustration graphic design webdesign stockholm sweden sverige
Logo Color

Branding

Logo Black

Branding

Logo Grey

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Logo White

Branding

Logo Wall

Branding / Sign

Metallic Logo

Branding / Sign



Although the client asked for a yellow-and-blue version of the logo to match the future recording studio design, the white-on-black version is the most used.