On my way!

La Mistura

Branding / Print / Web / Illustration

Cocktails, wines, tapas and music.

Introduction

The context

La Mistura means "The Mixing". It was born of a love of different cultures, of food from around the world, and a will to create a space of diversity and sharing.

The bar was originally owned by Guillaume and two other associates, who left the boat around 2018 for other projects. Guillaume then brought in his best friend, Nicolas, to rethink the menus, the services and more.
A relaunch was set for the beginning of 2019, and that's when I entered the scene.

The Revamp

They wanted to switch the restaurant to a more bar-and-tapas business model. Since the goal is to mix experiences, this approach offers more flexibility for menus and events.

Also, Nicolas is passionate about wine; with their extended wine list, they take the opportunity to propose tasting sessions in addition to game nights, concerts, and more.

Revamping the Brand

The main colour was a bluish-dark green, and to give a cosy image for the jazz bar the co-owners wanted to have, I proposed a deep and rich red, almost like wine. The colour also fit well with the yellow/golden colour of the logo.
But to keep a bit of greenery and mimic the many plants decorating the bar, I added a vector illustration of dark green to frame several elements of the chart.
In contrast, the yellow/golden lines help structure the imagery, serving as a stake, per se.

Sign

Branding / Sign

Reopening brochure

Branding / Print

Business Cards

Branding / Print

Menu

Branding / Print

Menu

Branding / Print

Menu

Branding / Print



Community Managment

After updating the chart and for most of our collaboration, I created monthly visuals to promote the events scheduled at La Mistura, including jazz concerts, jam sessions, meetings, karaoke night, tastings, game night, themed nights for Valentine's Day, music festivals, and more!
With that, I was the main person in charge of the restaurant's social media, with help from Guillaume and Nicolas.

Instagram

Web / Community Managment

Instagram Stories

Web / Community Managment



Illustration

One of the first requests Guillaume and Nicolas gave me was to draw their respective portraits, to set a milestone of some kind. The combination of both would finally be used as the social profile picture.
But regarding illustration, I mostly updated the several slates whenever the drink list or menu changed, as it did seasonally, or if it needed a touch-up. Most cocktails had their specific glass form, and it was very fun to play with those and the colours of the various cocktails.

Co_founders' Portraits

Illustration / Art

Finale Profile Picture

Illustration / Art

Outside slate

Illustration

Cocktail slate

Illustration



...& even More!

Over 4 years working with La Mistura, I worked on various other projects. I created several "corporate" items, such as the limited-production Peary Wine that Nicolas created in 2022, with a matching wine glass. I also customised the napkins and paper bags that were used during the time they provided delivery services during the pandemic.

Wine bottle

Branding / Packaging

Wine glass

Branding / Packaging

Paper Bag

Branding / Packaging

Napkin

Branding / Packaging



Truly one of the most diverse and fun experiences I had with clients who became friends.