Introduction
The Goal
Ô Soleils is a charity project that wants to reduce and even eliminate the isolation of
vulnerable people like elders, single parents, disadvantaged youth, minorities, people in
rehabilitation programs, etc.
The idea is to create a space where those people can get out
of a lonely situation, find community, build human connections, and even find a new family by
organising workshops and events and offering a place where they can share a passion, a specific
interest, a skill, or whatever.
The Coffee Shop would then become a hub for people to come
to when they feel lonely or want to meet people, drink a coffee, have a chat over a meal, and
so forth.
The Image
To create a warm and welcoming image, we first had to be mindful of the project's name.
"Au Soleil" was nice and could have been an easy way for people to say, "Allons au Soleil !
/ Let's go to Au Soleil/under the sun!", but it is already used by another charity in a
neighbouring region. So we went for "Ô Soleils !", plurals, which keep the same twist pronounced
but give a more collective feeling and the "Ô" a feeling of spectacular, a highlight to the
Soleils, hinting that the various people are themselves the suns shinning on each other, people
with solar presence, easy to be around, generous, rich of stories, skills, and more.
